From the Master's Mouth

8:47 AM Shanky 0 Comments

26th October this year, I posted 10 commandments that Sachin Tendulkar has given to us while he was playing cricket. Almost a month  later, the master himself has provided his thoughts on some of the key points that I had penned down. Enjoy this interview - Sachin on being Sachin!

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10 Commandments!

2:24 AM Shanky 11 Comments


Whenever you think about some part of your life there are memories attached to it. If a parent thinks about his child's schooling then probably the child's first day at school is the most impressed image. If you think about marriage, then the first time you met that special someone might be the image that will conjure up in your mind (This actually depends on the state of your marriage ;) ). If I think about cricket the first image that comes to my mind is Ajay Jadeja taking a diving catch running in from long off (or was it long on!?) in Australia (Think it was Sydney.. not sure). The next image is that of Hero Cup (1992) semi-finals where a teenager was chosen over Kapil Dev to bowl the 'make-or-break' last over! Why these images!?

11 comments:

The Magazine Test

11:11 PM Shanky 3 Comments

Everyday in the newspaper, news channels and every medium that you can think of you will see at least one news about an individual cheating or defaulting or doing some act of crime or shame. It depresses me how men can fall so low for something as temporary as money or power. It is not that we have not done any act of crime or shame in our lives ever. We have. At least I am sure I have done it.But as leaders in their own right we expect them to take the wiser choice.Where is ethics? Here is an anecdote from my life which gave me a powerful decision making tool. It was pretty useful especially when in a dilemma :)

3 comments:

THE DAWN

3:49 AM Shanky 9 Comments

The night is darkest just before the dawn. And I promise you…the dawn is coming. -- From "The Dark Knight"
Here is a story that I conceptualized during college days. I wrote it only now, inspired by the above line.

Pic courtesy: Yuga from flickr
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9 comments:

Before Sunrise & Before Sunset

9:00 AM Shanky 4 Comments


Whadday movie(s)! Definitely one of the best ever romantic movie that I have ever seen. There are only two characters in the entire sequel of movies. There is the protagonist and his opposite or her opposite, should I say? Really, there are no hero or heroine in this movie. Nor is there a villain! Now, if you are a hardcore Indian movie buff, you will dismiss this movie as a total bore and would want to skip this post as well. If not, move ahead.

4 comments:

Muggle Groups

8:22 AM Shanky 2 Comments

While I was talking to one of my colleagues, she degraded Harry Potter as a "Kids book". Oh! What a shame! So, I thought of taking the underlying factor of the book to show how "adult" (no pun) it is. The underlying fact is that it states love is universal, love and hope will win over evil in life. So keep the love flowing and hope growing. So what is it for the muggles out here?

2 comments:

Real-time Branding

3:47 AM Shanky 0 Comments

Real-time Branding




I read an article on hbr.org where the author talks about how social media is affecting branding. Social media, the author says, has shortened the time consumers take to share their experiences with their peers. This affects the way companies react and treat to angry/dissatisfied customers. Author sums up his post with the following points:




Most firms do not have the marketing reflexes to respond in real time. There are a number of implications for executives:




  • Every company must have "a brand radar system" to constantly monitor social media. The good news is that if a company commits to this notion of having a brand radar system, there are many tools to help build this surveillance capability.
  • Firms must get used to being "naked" to the marketplace. There is no question that all the things that happen with your customers and even within your firm may become a matter of global, public record in minutes.
  • Companies need a "trust bank" with their customers. 
Now, there are few tools in the social media itself to know what people are discussing about. For example, Twitter has the trends thing that shows what people around the world are tweeting about. However, I have not seen any social media site or tool that helps you scan for such trends. A few marketing research companies does this for their clients. But, I think there is a need for such an application which can scan various social media and find out what the hot topic is! It should also be able to tell you region wise who is talking what. Just a thought. May be social  media sites themselves might come up with a premium service for companies to find out these details or may be there already exists some service like this that I am not sure about. Eager to know what you are thinking about this.

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